Screw you, football! Not only will Sony and Warner Brothers not be airing new trailers during the Super Bowl, but Disney has also announced that despite wishful thinking, it will not be rolling out a new ‘Star Wars’ teaser. The Super Bowl is the most watched TV event of every year, so many companies are more than willing to pay $5 million for 30 seconds of ad time for their products, but these studios are not among them. For Disney, it is believed that whenever it unveils a trailer for ‘Star Wars: Episode IX’, it will become a sensation on par with that for ‘Avengers: Endgame’. So it doesn’t need to spend big bucks on a Super Bowl ad.
As for Warner Brothers, they have traditionally simply not done SB ads and this year is no different, even with big budget films ‘Shazam!’, ‘The Joker’, ‘Godzilla: King of the Monsters’, ‘Pokémon: Detective Pikachu’, and ‘It: Chapter 2’ arriving in 2019.
Sony just announced that they are also sitting out the annual theater-owners expo CinemaCon this year, with an eye on bringing their wares directly to fans, via the major conventions and other outlets. Among the major pictures that Sony has coming are ‘Jumanji: Welcome to the Jungle’, ‘Men In Black International’, ‘Spider-Man: Far From Home’, and ‘Zombieland 2’.
And while Disney isn’t releasing a ‘Star Wars’ trailer during the Super Bowl– after all, it doesn’t hit theaters until December– it may very well slip viewers new clips for ‘Captain Marvel’, ‘Avengers: Endgame’, ‘Dumbo’, ‘Aladdin’, and/or ‘Toy Story 4’.
As for what fans CAN look forward to, Paramount will release a trailer or its animated Nickelodeon picture ‘Wonder Park’ during the pregame show. And Universal has announced that it will unveil a trailer for the ‘Fast & Furious’ spin-off ‘Hobbes & Shaw’.
So, if you were only going to tune into the big game in hopes of seeing a ‘Star Wars’ trailer, congratulations, your Sunday is now free!