We all know that trailers can give away big reveals for a film these days, so it is great to know that Marvel Studios and Disney worked closely with the marketing departments to not give away too much of ‘Avengers: Endgame’ in advance. Every scene of a movie like this is going to be analyzed to death to try and figure out the direction of a film, so it was of utmost importance to get people excited but not spoil any of the big reveals.
According to co-director Anthony Russo:
“We drew from a very small section of the movie. We want it to be very confined. We know how savvy the fans are. We appreciate that there are so many people out there who spend time watching these movies multiple times, thinking about all the places the narratives can go. We just don’t want to tip or spoil anything for anybody coming into the theater. We want to keep that experience as fresh and exciting and surprising as possible. So yeah, we’re just very careful. That being said, Disney marketing is very, very, very effective, and they’re very sophisticated in their process, and we trust them a lot. And so they helped guide us in terms of how much we should be putting out. They always leaned on the side of putting out more. We always leaned on the side of putting out less. But we tried to find a good, happy medium.”
From major twists to small details, so much is spoiled these days from marketing or tie-in products that it is impressive the studio was able to exert such self-control. As someone who has been dying to know what happened after the events of ‘Avengers: Infinity War’ I’m glad that they’ve been able to do this as going into the movie without spoilers is a thrilling prospect.
It seems that studios usually have final say over marketing and that in this case, the Russo Brothers were able to exert control over what they wanted to be shared with the world in advance. Let’s be honest, even if the marketing had been just the logo and release date we would have all been lining up around the block to get tickets.
Are you excited for ‘Avengers: Endgame’? Do you feel that giving us fewer details about what to actually expect was the right decision? Share your thoughts in the comments below, True Believers!
The grave course of events set in motion by Thanos that wiped out half the universe and fractured the Avengers ranks compels the remaining Avengers to take one final stand in Marvel Studios’ grand conclusion to twenty-two films, “Avengers: Endgame.”
‘Avengers: Endgame’ will show “the remaining Avengers to take one final stand in Marvel Studios’ grand conclusion to twenty-two films” on April 26th, 2019!
Source: Cinema Blend