In the excitement to talk about something right after we’ve seen it, you constantly see a lot of spoilers online. Much like for ‘Avengers: Infinity War‘, co-director Joe Russo is hoping that you’ll keep those ‘Avengers: Endgame‘ spoilers to yourself in public. This isn’t a hope to drive box office sales either but with Russo wanting the audience to experience the film with as much wonderment and surprise as possible.
According to Russo:
“At a certain point, I’m sure we’ll write another letter this year that asks everyone to stay off the internet. “I think this one has even more spoilers than the last one. This is a culture that wants everything now, and it’s getting worse. The world is connected via social media, and information travels within seconds. If you’ve been following along with this narrative for 10 years, you’re going to want to protect yourself. It’s best to go in clean. I encourage people to go opening weekend because I’m sure everything is going to hit the internet the moment the movie hits the screen.
There’s a culture that monetizes secrets around these films—an online culture, a media culture. That’s fair, but it’s also fair for the filmmaker to protect the story. When I was 11 years old, I went to see The Empire Strikes Back, having seen Star Wars a bunch of times with my uncle. I was at the theater from 11 until 10 at night watching Empire over and over again because I knew nothing about what was going to happen in the film beyond what I’d seen in a trailer in front of a movie once or twice. Information was so much more limited. It was so shocking to me what happened that I was emotional watching it.
That’s the feeling that my brother and I are trying to replicate for other kids who want to be surprised. It’s why we limit the amount of information in trailers. That’s why we obfuscate it. Audiences are so predictive. Everyone has a Ph.D. in content now, and it’s constant. The smallest clue in a trailer can ruin a movie.”
From trailers to tie-in merchandise such as toys, we’re looking at you Lego, to cast and crew slipping out details in advance the ability for spoilers to arise is constant. As a culture we’ve adapted to wanting everything on demand and as Russo stated the media is just as much to blame with everyone wanting to release the latest scoop.
Are you hoping to head into ‘Avengers: Endgame’ with as little information about the movie as possible? Do you think that a request directly from the directors will help sway audiences from revealing anything online after watching the movie? Share your thoughts in the comments below, True Believers!
The grave course of events set in motion by Thanos that wiped out half the universe and fractured the Avengers ranks compels the remaining Avengers to take one final stand in Marvel Studios’ grand conclusion to twenty-two films, “Avengers: Endgame.”
‘Avengers: Endgame’ will show “the remaining Avengers to take one final stand in Marvel Studios’ grand conclusion to twenty-two films” on April 26th, 2019!
Source: Comic Book