Before ‘Spider-Man: Into the Spider-Verse‘ swings into theaters on December 14th, 2018 you can start interacting with the characters through Sony’s ‘Spider-Verse Web AR Experience’! This new piece of technology was developed by mixed reality developers 8th Wall and Trigger. The entire experience “is designed to let users interact with Spider-Man in augmented reality (AR) where they can take pictures and share them with friends.” Being available through the web, you can be part of this experience “on any smartphone, without having to download an app.”
According to Senior VP digital marketing at Sony Pictures Entertainment Rose Phillips:
“Spider-Man is a perfect match for AR not only because his acrobatic moves and iconic poses lend themselves well to the format, but because he’s one of the most relatable superheroes. We’re excited to collaborate with 8th Wall, Amazon Sumerian and Trigger on Spider-Verse Web AR Experience and bring it to all – and new – Spider-Man fans.”
While CEO and executive creative director for Trigger Jason Yim added in that:
“Spider-Man is in our DNA. My team has been a digital developer since the first Spider-Man film and Trigger has been developing AR for Spider-Man properties at Sony Pictures since 2014. We’re excited to continue this longstanding collaboration with this experience for Spider-Man™: Into the Spider-Verse. We believe Web AR is the final barrier for mass adoption of AR and we are honored to be part of the first large-scale web AR campaign with Sony Pictures, AWS, and 8th Wall as partners. Web AR will not only become the first entry to AR for most audiences, but it will build a foundation of behavior that will lift adoption in social, mobile and head-mounted AR.”
8th Wall CEO Erik Murphy-Chutorian also stated that:
“The Spider-Verse Web AR Experience demonstrates how established brands can dramatically enrich their customer experiences and better engage with their fans. Augmented reality allows consumers to dive deeper into the worlds of their favorite products and characters. Sony Pictures has deepened and enriched the Spider-Man experience with the innovative work they’ve produced with Trigger and 8th Wall, and powered by AWS. It’s the perfect example of how AR for the web is the best new medium for brands to make their content come to life while increasing the accessibility and interactivity of their stories.”
Finally, Kyle Roche, General Manager, Amazon Sumerian, Amazon Web Services, Inc wrapped things up with:
“Mobile Web AR is making possible for Sony Pictures to bring people into the world of Spider-Man and engage with the character like never before. Using Amazon Sumerian, the teams at 8th Wall and Trigger were able to deliver an immersive browser-based AR experience and do so without any specialized programming or 3D graphics expertise. Together with Sony Pictures, we’re changing the way fans experience their favorite web-slinger.”
There has been a great increase in AR photos recently with Amazon allowing you to preview furniture in your house and Google having built-in placement of things through their Android camera app. It only feels fitting that the two would come together to bring us a fun new take on putting Spidey around your friends, family, coworkers, and anywhere else you’d want to see the wall-crawler!
You can join in on the experience at https://www.intothespiderverse-ar.com/ while on your favorite mobile device!
You can check out the ‘Spider-Verse Web AR Experience’ today!