You would think that with all of the amazing new products that Funko has revealed at Toy Fair 2015 this year like their new POP! Vinyl figures, ReAction retro figures, Mystery Minis, Fabrikations, Hikari, or even some of their new lines… that it’d be enough. Right? NOPE! On top of everything else they premiered this year, Funko also finally unveiled their new offshoot brand, Vinyl Sugar!

Vinyl Sugar is a completely new company that is a part of Funko itself, while also being kind of separate. Think of it like ‘Vertigo’ is a branch of ‘DC Comics’, but it isn’t really considered DC Proper.

So what IS Vinyl Sugar? Well, from the looks of things, much like Funko itself, Vinyl Sugar aims to reach out to the nostalgia centers of our brains and pump out a ton of cool new vinyl collectibles for us to pine over! Vinyl Sugar is also based a little bit more on designer figures, and works heavily with some of the world’s best freelance designers to come up with cool new collectibles for you! Check out some of their new products that were revealed this week at Toy Fair 2015!


This new line vinyl collectibles features a ton of your favorite characters from pop culture in their newest most aborable form yet! So far the only brands confirmed for the Dorbz line by Vinyl Sugar are Disney, Marvel Comics, and DC Comics! Dorbz will be available in miniature, medium, and large sizes! There’s really something for everyone with this line, and we wouldn’t be surprised to see more brands announced soon!

Vinyl Idolz

Expected to be Vinyl Sugar’s ‘flagship series’ (much like the POP! Vinyl figures are to Funko itself), Vinyl Idolz are tall, skinny, and heavily stylized versions of all of your favorite characters from your favorite movies and television shows! So far confirmed brands include ‘Back to the Future’, ‘Ghostbusters’, ‘The Walking Dead’, ‘Say Anything’, ‘Dodgeball’, ‘Napoleon Dynamite’, ‘Young Frankenstein’, ‘Seinfeld’ ‘Shaun of the Dead’, ‘Hot Fuzz’, ‘Fast Times at Ridgemont High’, and ‘The Big Lebowski’!

Vinyl Vixens

This next line is for those with a bit more… specific tastes. Vinyl Sugar’s new Vinyl Vixens line feature highly stylized versions of female characters. Currently the only brand that is officially licensed for this line is DC Comics, with the only revealed figures being Batman villains Harley Quinn, Catwoman, and Poison Ivy. These are available now at Hot Topic stores!

Super Deluxe Vinyls

Of all the reveals from Vinyl Sugar, this might be the single coolest one! Vinyl Sugars all new Super Deluxe Vinyls are massively huge stylized vinyl figures! They look pretty gargantuan next to just about anything else Vinyl Sugar is producing, so they should each be really nice collectors pieces! That said, this also likely means they’ll be at a much higher price point than most of the Vinyl Sugar products. The only confirmed brand for this line is Marvel Comics, with figures of Groot, Rocket Raccoon, and Deadpool having been showcased at Toy Fair 2015!

Vinyl Sugar looks to be a very fun new branding for fans of Funko to hunt down and collect. It’s something that seems very familiar while simultaneously feeling drastically different. It’s a very refreshing new take on vinyl figure collecting for the casual collector, and so far looks like a step in the right direction! What Vinyl Sugar products do you plan on picking up? Let us know in the comments below!

Source: PopVinyls