As the long-lead marketing for ‘Shazam!’ officially begins with the release of the official logo for the film (which you can check out here), a lot of fans have noticed that the epic logo is markedly different than a lot of the more subdued tones of the other movies of the DCEU. Clearly, this is no accident, as ‘Shazam!’ is being geared toward being a different kind of film for the DCEU (as is being released by the New Line branch of WB) and will be a lot lighter in tone, which I personally am just fine with.
Even more interesting is to learn where the inspiration for the logo came from, as apparently, its designers borrowed some elements from director David F. Sandberg’s Twitter banner which they thought fit the mood perfectly. Sandberg tweeted about the connection below:
Months ago I made a logo myself in Blender to use for presentations and stuff. They wound up basing the official logo on that. I guess my presentation made quite an impression 🙂 I had no idea my twitter banner would end up a spoiler. https://t.co/BcmABkrgxx
— David F. Sandberg (@ponysmasher) March 20, 2018
Of course there are some differences, as the lettering in Sandberg’s banner is black and the word ‘Shazam’ is red, but you can clearly see the similarities, and I think the whole thing is kind of hilarious, and bodes well for the film itself, as it is showing off the fun they are having with production and demonstrating that Sandberg was definitely the right man for the director’s chair.
What are your thoughts on the revealed ‘Shazam!’ logo? Does it makes you more excited for the film? Share your opinion in the comments below!
And here’s the official synopsis:
“We all have a superhero inside us, it just takes a bit of magic to bring it out. In Billy Batson’s (Angel) case, by shouting out one word—SHAZAM!—this streetwise 14-year-old foster kid can turn into the adult Super Hero Shazam (Levi), courtesy of an ancient wizard. Still a kid at heart—inside a ripped, godlike body—Shazam revels in this adult version of himself by doing what any teen would do with superpowers: have fun with them! Can he fly? Does he have X-ray vision? Can he shoot lightning out of his hands? Can he skip his social studies test? Shazam sets out to test the limits of his abilities with the joyful recklessness of a child. But he’ll need to master these powers quickly in order to fight the deadly forces of evil controlled by Dr. Thaddeus Sivana (Strong).”