doctor who

This year’s new season of ‘Doctor Who’ brings with it a new showrunner, new companions, and of course, a new Doctor. All told, it’s the start of a new era for the venerable series, so what better time to introduce a new logo? And that’s exactly what they’ve done.

Unveiled at a presentation by Thirteenth Doctor Jodie Whittaker and showrunner Chris Chibnall at BBC Worldwide’s annual showcase event in Liverpool, even the imagery around the logo plays into the newness of the upcoming season, depicting the Doctor very literally on the brink of a new dawn. In addition to the image featured above, the new logo was introduced with a brief video animated by the independent LittleHawk studio and scored by Matthew Herbert:

 

Unlike many shows, ‘Doctor Who’ has never really had a consistent logo. This is partly a product of its longevity, with specific logos being more associated with a specific Doctor or showrunner than with the program as a whole. As described by BBC Worldwide Executive Creative Director Rafaela Perera, the goal in developing the new logo was “to create modern and elegant designs that were anchored in the things that we love most about ‘Doctor Who’.”

What do you think of the new logo? Is it a step up from the Moffat-era logo or would you prefer a different design? Do you have a favorite of the many ‘Doctor Who’ logos the BBC has used over the years? Let us know in the comments and be sure to check back with ScienceFiction.com for more on the eleventh season of ‘Doctor Who’ as it becomes available!

Helmed by new showrunner Chris Chibnall, the upcoming eleventh season of ‘Doctor Who’ will star Jodie Whittaker, Tosin Cole, Mandip Gill, and Bradley Walsh. The new season is set to debut in October 2018.