And so it begins. While we still have ‘Black Panther‘ to look forward to in February, Marvel Studios is kicking off their big push for ‘Avengers: Infinity War’. And it’s going to be huge. Take all the hype you’d expect them to build around an ‘Avengers’ movie and add the fact that its release date falls just two days after the tenth anniversary of ‘Iron Man’, which of course marked the start of the so-called Marvel experiment. Put simply, ‘Infinity War’ is already something of a pop culture milestone, despite the fact that it’s still some five months away. And Marvel is well aware of that fact.
With the first trailer for ‘Infinity War’ due to drop tomorrow morning (November 29th), Marvel has released a teaser. It’s not uncommon to do exactly this to whet fans’ appetites for a trailer. In fact, it’s something Marvel has honed to a science. But this is no ordinary teaser. As I mentioned before, the hype for ‘Infinity War’ is part and parcel of Marvel’s celebration of the MCU’s tenth anniversary, something this teaser certainly leans into.
The teaser itself is devoid of ‘Infinity War’ footage (sorry!), and instead presents an amalgam of footage from prior Marvel trailers, from ‘Iron Man’ all the way through ‘Black Panther’. The teaser cuts back and forth between the old trailers and reaction videos recorded by fans over the last decade. It’s a rather novel approach to hyping your movie without actually showing any of the footage, all the while playing up the fan enthusiasm that has so characterized the Marvel experience.
You can check out the teaser here:
The full trailer is due to arrive tomorrow morning.
Directed by the Russo brothers from a script by Christopher Markus and Stephen McFeely, ‘Avengers: Infinity War’ in many ways represents the culmination of a decade-long effort by Marvel Studios. The film, which stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Chris Pratt, Tom Holland, Karen Gillan, Paul Rudd, Chadwick Boseman, Benedict Cumberbatch, Elizabeth Olson, Sebastian Stan, and too many others to count, is due to arrive in theaters on May 4, 2018.