With ‘World of Warcraft‘ being one of the biggest video games of all time, there is a lot hanging on ‘Warcraft‘ and it seems that one of the perks to seeing the film will help drive new players to the game. That’s right, Blizzard is thinking of using the multi-million dollar potential blockbuster that is being released as a potential marketing tool for the video game.

This came to light when people started receiving surveys about an “Ultimate Movie Edition” of ‘Warcraft’ which can be seen below. Due to the typo in the message it was initially thought of as an elaborate fishing hoax but Blizzard’s customer service teams have confirmed that it is legitimate and that the typo was fixed before going out to everyone.

You can see the error below:

While this isn’t set in stone, it does seem like the studio is considering trying to capitalize on the movie’s release. From a marketing standpoint it could get a lot of new eyes on the game but it also feels a bit like a cheap cash grab attempt. While the in-game items may sound interesting to some, it should be noticed that many MMORPG’s out there offer a free month to try the game so it isn’t really all that special of a deal.

What are your thoughts on the ‘World of Warcraft’ Ultimate Movie Edition? Will you be trying out or returning to the game if you like the movie? Share your thoughts below!


From Legendary Pictures and Universal Pictures comes Warcraft, an epic adventure of world-colliding conflict based on Blizzard Entertainment’s global phenomenon.

The peaceful realm of Azeroth stands on the brink of war as its civilization faces a fearsome race of invaders: Orc warriors fleeing their dying home to colonize another. As a portal opens to connect the two worlds, one army faces destruction and the other faces extinction. From opposing sides, two heroes are set on a collision course that will decide the fate of their family, their people and their home.

So begins a spectacular saga of power and sacrifice in which war has many faces, and everyone fights for something.

‘Warcraft’ is set to be released on June 10th, 2015 and is directed by Duncan Jones (Moon, Source Code) and written by Charles Leavitt and Jones, the film starring Travis Fimmel, Paula Patton, Ben Foster, Dominic Cooper, Toby Kebbell, Ben Schnetzer, Rob Kazinsky and Daniel Wu is a Legendary Pictures, Blizzard Entertainment and Atlas Entertainment production.

Source: Screen Rant