The newly released Japanese trailer for ‘Captain America: Civil War’ is shorter than the U.S. version from a few weeks ago and doesn’t quite pack in as many visual goodies (almost no Black Panther, for instance), but instead focuses on the moody, personal side of the story. A lot of the dialogue, from General Ross (William Hurt) and Black Widow (Scarlett Johansson), which was peppered throughout the prior trailer, now come front-loaded with atmospheric shots. Well, mostly. It still opens with the explosive incident involving the Avengers that prompts the governments of the world to invoke the Sokovia Accords to reign in the growing super powered population.
There is still plenty of action, but the focus is the emotional conflict faced when an honorable man like Cap has to go rogue to protect his friend Bucky/The Winter Soldier (Sebastian Stan) and to stand up for his principles. The other super heroes barely appear. (I do believe one shot of War Machine flying is new.) This may be due to them not being as familiar to Japanese audiences. (I have no idea if they even read American comics there, so seeing a new character like Black Panther in action may not be as exciting to them.)
There is some new footage in this clip and a unique tone, so it’s definitely worth a look. Check it out below:
Obviously, the movie will be exactly the same in every country, but sometimes the marketing varies to appeal to particular sentiments that are unique to a certain territory. (For instance, for ‘Avengers: Age of Ultron’, one Japanese poster emphasized the romantic subplot between Black Widow and Bruce Banner.)
But it’s interesting to see an alternate take on the trailer with a different tone.
What do you think? How does this trailer compare to the previous U.S. clip?
‘Captain America: Civil War opens in theaters on May 6, 2016.’