This week, industry professionals and major companies are gathered in Las Vegas, Nevada for the Consumer Electronics Show or CES. At this yearly convention, a number of new products are introduced to the world by companies like Sony, Microsoft, Motorola, Audi, and even WWE, who just unveiled the WWE Network, a new way for their fans to watch their current programming and their massive back catalogue vault for one low monthly price. Now, a company called OmniCorp has prepared a special presentation to unveil the next evolution in security and law enforcement: The RC-2000.
Here’s the catch though. OmniCorp isn’t a real company. However, in the world of the Jose Padilha’s remake of ‘RoboCop’, they are the company that takes Officer Alex Murphy and turns him into the part human, part robot titular character. And to promote the upcoming film, Sony Pictures has released a faux CES Keynote from the year 2027 in which they debut Murphy’s new look as he becomes a symbol for justice. You can check out the presentation in it’s entirety below, followed by the film’s official synopsis:
The year is 2029 and multinational conglomerate OmniCorp is at the center of robot technology. Their drones are winning American wars around the globe and now they want to bring this technology to the home front. Alex Murphy is a loving husband, father and good cop doing his best to stem the tide of crime and corruption in Detroit. After he is critically injured in the line of duty, OmniCorp utilizes their remarkable science of robotics to save Alex’s life. He returns to the streets of his beloved city with amazing new abilities, but with issues a regular man has never had to face before.
What do you think of this creative piece of marketing for ‘RoboCop’? Are you amused by the studios’ use of CES to promote the upcoming film? Sound off in the comment section.
‘Robocop’ starring Joel Kinnaman, Gary Oldmann, Michael Keaton, Samuel L. Jackson, Jay Baruchel, Abbie Cornish, and Jackie Earle Haley will be in theaters on February 12, 2014.
Source: Coming Soon