If you were one of the many who made it out to see ‘Thor: The Dark World’ or if you caught ‘Agents of S.H.I.E.L.D.’ this week, you may have noticed something new playing before the movie or show got started. Since ‘Iron Man 3’ was the last film distributed by Paramount Pictures, the Asgardian Avenger’s feature marked the first time that a Marvel movie would open without a distribution partner’s logo. So now, after over a decade of using the same logo in front of their productions, Marvel Studios has a brand new logo complete with the fanfare that we come to expect from these sorts of things.
However, since they weren’t looking to change entirely, the House of Ideas just updated their classic flipping comic pages logo to make it feel a bit grander. While speaking with Marvel.com, Kevin Feige commented on the new look for the company’s logo:
“The key was, we really loved that old flip logo. We didn’t want to re-invent the wheel, but we wanted it to feel bigger, to feel more substantial, which is why it starts with the flip, but suddenly it’s more dimensional as we go through the lettering and it reveals itself with the metallic sheen before settling into the white-on-red, well known Marvel logo, with the added flourish of the arrival and the announcement of the Studios at the bottom of the word Marvel.”
In regards to the fanfare, ‘Iron Man 3’ and ‘Thor: The Dark World’ composer Brian Tyler was brought in to give the new logo that extra oomph that studios like MGM, 20th Century Fox, and, of course, Walt Disney Pictures have had for years:
“My favorite part of it is, like all great studio logos, you need a fanfare, and we’d never had that before. We sometimes started the score of the movie, sometimes just had sound effects over it, sometimes had a song over it that leads into the beginning of the movie. So this is the first time that we have an actual, wonderful fanfare to accompany our logo. We turned to Brian Tyler to compose it for us, who this year has done two movies for us and two of what I believe to be two of the best scores in any Marvel Studios film, for ‘Iron Man 3’ and ‘Thor: The Dark World.’ So he thankfully was willing to and happy to create a spectacular standalone fanfare for us.”
You can check out this brand new signature for Marvel Studios in the video below:
What do you think about the new logo for Marvel Studios? How do you think Brian Taylor did with the fanfare? Does it measure up to other iconic movie studio logos? Share your thoughts in the comments below.
