We’ve been seeing a lot come out about Brad Bird’s upcoming film ‘Tomorrowland’, though the marketing is only now actually starting to kick in. Using social media and gaming’ they are really starting to ramp up interest with some early teasing. The film itself will star Raffey Cassidy, Britt Robertson George Clooney, and Hugh Laurie. According to the synopsis, the film will follow “a teenage girl, a genius middle-aged man (who was kicked out of Tomorrowland) and a pre-pubescent girl robot attempt to get to and unravel what happened to Tomorrowland, which exists in an alternative dimension, in order to save Earth.

It’s not just social media that the filmmakers will be looking into to promote ‘Tomorrowland’, but another alternative platform that’s been picking up steam as of late. Let’s take a look shall we? First up Disney has launched an open Alternate Reality Game (ARG) known as ‘The Optimist’. You can check out the game by clicking here. The point of it? It’ll be following two key characters: Amelia and Wallace.

The worlds of yesterday, tomorrow, and fantasy were only the beginning…

Walter Elias Disney was an optimist who believed in creating a living blueprint for the future. He and his Imagineers – those creative and skilled professional wizards who combine imagination and engineering – made fantasy into reality and built the magic of the Disney Theme Parks. But, what if that was just the beginning?

Amelia, a young filmmaker, has stumbled upon a revolutionary secret…and she needs your help. Collaborate with other curious individuals around the globe to solve a mystery that traverses the web, Disneyland® Park, and beyond before culminating at the D23 Expo.

Join Amelia and explore Walt Disney’s secrets of Tomorrow…

Amelia ‘runs’ a company entitled Story Orbit Film and has a Twitter Account created to really up the ante on the realism of it. If you want to know about Amelia, here’s what her bio states:

I’m a slightly overwhelmed undergrad, scrambling to find time between school in the smallest state in the union and work at a low-rent video store to make a documentary about my grandfather, Carlos. He was a writer who always looked to the future. He’s only passed a short time ago, and I miss him terribly.

Like him, I’m a storyteller. At least I want to be. I’m working on it. I want my documentary to be my way of thanking him for all the stories he shared with me as a little girl. He lived in the apartment above Mom’s garage, and I found lots of his stuff about his younger years as someone who dreamed of a better tomorrow. Because of this, I now have lots and lots and lots and lots of things to make sense of. And scan. I started this blog as a way to put together my notes and research and keep track of my random, random thoughts.

Other things about me? Because you asked nicely… :) My roommate is my Mom, I enjoy a caffeinated beverage or two from time to time, I like watching sunrises, and my most favoritest movie of all time ever is Mary Poppins.

The second character is named Wallace and he runs the Disney Cartography Website. He also has a Twitter Account that you can follow for more details! His bio?

Though what I make is inspired by all things Disney, I call myself a cartographer because I particularly I like making maps of Disneylands past, Disneylands future, and Disneylands that never were or might have been.

Of all the great moments in Disney history, I’m particularly fond of the work that was done at the 1964 World’s Fair. Visions of tomorrow, history coming alive through technology, and a message of peace around the world – I am still amazed at what they created.

What they created was the future.

The art I create, I create to share the inspiration I found in that experience. I consider it my mission to find others that share my passion for the vision laid out by Walt Disney, his Imagineers and all of those who believe in a better future for everyone.

They are constantly updating both Twitter accounts and the websites with the latest details. On top of that, August 6th will mark a big update on Wallace’s site which will exhibit a ton of new art including the Tomorrowland Map that we have on display below.

What do you think of this form of movie marketing? Do you love to dig into games like this for new clues and information or do you prefer others to find them and just read the recaps?

Tomorrowland is written by Damon Lindelof and will be directed by Brad Bird. The film features George Clooney, Hugh Laurie, Raffey Cassidy, Thomas Robinson and Britt Robertson. It has a release date of December 12th 2014.