Last week, we learned that Legendary Pictures would be taking over a warehouse in San Diego to promote Gareth Edwards’ reboot of ‘Godzilla’ as part of this year’s Comic-Con. Then, a viral marketing site called Godzilla Encounters popped up featuring reports of strange nautical occurrences and anomalies shortly after. It appears that the two are indeed related as the studio invited some members of the press to 7th Avenue and J Street last night to reveal exactly what they have in store for the attendees at this year’s con.
Sparing absolutely no expense to show off their new film, Legendary converted the interior of this warehouse in downtown San Diego into a Tokyo street in shambles scattered with street art, vintage Godzilla toys, and a real ramen bar called Shindo’s Ramen. And hidden in all the crazy cool experience are tons of Easter Eggs for longtime fans of the rampaging reptile.
Collider was among the invited parties that were able to tour the facility before anyone else and they provided a pretty excellent walkthrough description with a plethora of pictures. Check out a few of them in the gallery below, but head over to their site to see everything:
While the whole place seems like an epic theme park attraction waiting area, the experience shown in the pictures wasn’t even the main event. The Collider correspondent mentioned that there was a back room where the crowd is informed that America is under attack and rushed into an elevator, but then stopped his photo tour of what was happening. However, Deadline reports that fans that make their way through the exhibit are treated to the first look at the new version of the classic monster. Even though many of us won’t have the opportunity to see this in person, we can see a picture of the beast right here:
I couldn’t imagine just how intense it is to come face to face with this, but I’d be all about it afterwards. Some may notice that the new design is reminiscent of the 1984 and 1989 versions of the character. Also, if you recall, a concept sculpture of the new King of Monsters was released back in 2011 and the faces look awfully similar.
If you’re one of the lucky ones who are going to this Comic-Con, you can visit GodzillaEncounter.com or the Legendary booth on the floor to get information on how to get in. Chances are that this will be one of the many hot ticket items con goers will be trying to get into, so if you do end up scoring a golden ticket, be prepared for a long line. But rest assured that it’s well worth the wait. And if any of you readers do get in, be sure to let us know how it was!
‘Godzilla’ starring Aaron Taylor-Johnson, Ken Watanabe, Elizabeth Olsen, Juliette Binoche, David Strathairn, Bryan Cranston, and Sally Hawkins is scheduled to hit theaters on May 16, 2014 in 3D.