Another trailer for the movie ‘Branded’ has descended upon Comic-Con and while the first may have left most wondering about the movie, this trailer explains it all.
Ed Stoppard (‘Upstairs Downstairs,’ ‘The Pianist,’ ‘Nanny McPhee Returns’) stars as Misha Galkin, a man whose quest it is to unlock the truth behind the monstrous global conspiracy to get into the m”inds of the population through advertisements. What he uncovers will lead to an epic battle against those who are really controlling our world.
What is very unique in the marketing and viral campaign of this film is the use of QR codes that has been embedded in the film’s website, social pages, movie poster and trailers. It’s an ingenious way to tie the movie in with the real world. The filmmakers have arranged so that those with QR readers can use them to unlock film clips and other video and image content. This ‘Branded’ marketing campaign will include over 100 QR codes in all.
You can try it yourself with the newest trailer and movie poster below! The codes are flashed rather quickly so make sure you hit the pause button in order to get them.
‘Branded’ opens in theaters on September 7th.
“After Misha skyrockets to the top of the advertising business, a tragic mishap on the set of one of his productions torpedoes his career and he retreats into self-imposed exile. Ten years later, Misha returns to a radically changed world and finds himself plagued by visions of bizarre and terrifying creatures with the ability to influence people’s thoughts, desires and actions. Creatures only he can see.
He soon realizes the creatures are part of a clandestine campaign unleashed by a rival advertising agency to make “fat the new fabulous” and create a new era of uncontrolled consumer appetite. In order to save mankind, Misha uses his own considerable marketing skills to launch an ingenious plan to try to eradicate the plague. But the corporate legions will not go down without a fight.”
‘Branded’ Trailer #2:
‘Branded’ Movie Poster:
(4 QR codes can be found below)