Even with angry fans lamenting over the changes George Lucas made to his original ‘Star Wars’ trilogy, it didn’t stop them from buying the Blu-Ray set. Released just last week, ‘Star Wars: The Complete Saga’ has now sold over a million copies and has set a record in the high definition homevideo format.
According to Variety, of the over 1 million copies sold of the set, about 515,000 were sold in the U.S. With the set selling for around $80 a piece, this translates to over $84 million from worldwide sales with the U.S. accounting for $38 million of that number. These figures make ‘Star Wars: The Complete Set’ the number 1 title in the history of Blu-ray. The pre-orders of ‘Star Wars: The Complete Saga’ alone was enough to break records.
One of the advantages of Blu-ray over DVD is not only because of the visual appeal of a movie on Blu-ray but what you can do with that technology. According to Mary Daily, executive VP of marketing for Twentieth Century Fox Home Entertainment, and Vincent Marcais, senior VP of International marketing for Twentieth Century Fox Home Entertainment, “With the Blu-ray, audiences can go deeper into the mythology than ever before and reconnect with everything they love about the saga in the best possible quality.”
“Once again our fan’s enthusiasm to celebrate ‘Stars Wars’ continues to amaze us,” added Kayleen Walters, senior director, marketing at Lucasfilm. “Our goal was to deliver a premium product that they could enjoy with their family and friends and we are thrilled that they are enjoying it as much as we hoped they would.”
So apparently the revisions that Lucas made didn’t hurt the sales. Over the weekend, Twitter was filled many people who tweeted their opinion of the set. Did you buy ‘Star Wars: The Complete Saga’? What did you think? But most of all, is it too late to buy stock in Lucasfilm?
