Sony is sitting out this year’s theater-owner expo CinemaCon. Some may recall that Disney skipped the gathering last year, possibly in order to avoid spilling any beans about super secretive new projects like ‘Avengers: Endgame’. Universal has also sat out CinemaCon in the past.
This year’s convention runs from April 1-4 and takes place at Caesars Palace in Las Vegas. Sony probably has their reasons, but this does mean that exhibitors (and by extension fans) won’t get any teases for the studio’s big-name new releases, like the sequel to ‘Jumanji: Welcome to the Jungle’, ‘Men In Black International’, ‘Spider-Man: Far From Home’, and ‘Zombieland 2’. In addition to these genre projects, Sony also has Elizabeth Bank’s ‘Charlie’s Angels’ reboot, Greta Gerwig’s ‘Little Women’, Quentin Tarantino’s star-studded ‘Once Upon a Time in Hollywood, and ‘A Beautiful Day in the Neighborhood’, the Mister Rogers biopic starring Tom Hanks.
In the past, Sony has used CinemaCon to unveil Tom Holland as the new Spider-Man, and last year Tarantino appeared to discuss working on ‘Once Upon a Time in Hollywood’, which he was then filming.
Trailers are not usually revealed at CinemaCon, because this is more of a business insider event. Sony will continue to work closely with theater owners, but because of how large their slate is with highly-anticipated event films, the studio has chosen to focus its advertising efforts on actual ticket buyers by unveiling trailers and footage throughout the year, including at the major comic book conventions. So from a fan standpoint, Sony’s sitting out CinemaCon doesn’t make much of an impact, and may actually mean more goodies at fan-oriented events throughout the year.
Another studio that may not make it to CinemaCon is 20th Century Fox, which is being bought out by Disney. However, the deal isn’t finalized, so Fox’s immediate future seems hazy.
As for Sony’s upcoming genre projects, ‘Men In Black International’ opens on June 14, ‘Spider-Man: Far From Home’ on July 5, ‘Zombieland 2’ October 11, and the ‘Jumanji: Welcome to the Jungle’ sequel on December 13.
Which Sony movies are you most looking forward to?