After months of speculation, it has been revealed that Walt Disney Studios‘ new streaming service will likely be titled ‘Disney Play’ and we have a few new details to share with you.
‘Disney Play’ will be “the biggest priority of the company during calendar [year] 2019” which should come as no surprise to anyone. Netflix changed not just how media can be viewed with its streaming service but also introduced the idea of binge-watching shows to a level that wasn’t previously doable for most consumers. It should also come as no surprise that the House of Mouse would like to not only enter the category but likely try and find a way to usurp the throne from the reigning champion of streaming.
Iger referred to the service as ‘Disney Play’ and unless it is just a working title, this seems to be the name it will go by – at least until an official announcement says otherwise. Even though Walt Disney Studios now owns some of the largest production houses in the world and is finishing up its purchase of Fox which will allow them to own another, Iger shares that “we’re going to walk before we run as it relates to the volume of content.”
This thought is very true in the realm of new content, but it also pertains to existing content as well. Most of the Disney, Marvel Studios, Lucasfilm, Pixar, (and soon to be included Fox brands) are currently on other streaming networks. The rights were a quick way for Disney to make money at the time when ‘Disney Play’ was barely a thought in anyone’s mind. The current contracts will need to run out before Disney can make all of its own content exclusive, yet it can introduce new shows and films into the fold that will take time to develop.
That being said, we do know that they currently have multiple ‘Star Wars‘ shows in development, a new Marvel show in progress, and a slew of other shows and films which will likely prove to only be available on the new service.
The pricing hasn’t been officially announced at this time though it will be lower than Netflix which likely puts it in the $8 to $14 price point.
Are you looking forward to ‘Disney Play’? Will the proposed price range be something you feel that you can buy into? Share your thoughts below!
Source: Slash Film
