To no one’s surprise, Hulu has renewed its award-winning darling ‘The Handmaid’s Tale’ for a third season. The series is based on Margaret Atwood‘s acclaimed dystopian novel. Earlier this year, star Elisabeth Moss and the show itself won the Golden Globes for Best Performance by an Actress in a Television Series – Drama and Best Television Series – Drama respectively. The show also took home the Primetime Emmys for Outstanding Drama Series, Outstanding Lead Actress in a Drama Series (for Moss), Outstanding Supporting Actress in a Drama Series (Ann Dowd), Outstanding Directing for a Drama Series (Reed Morano), Outstanding Writing for a Drama Series (Bruce Miller), Outstanding Guest Actress in a Drama Series (Alexis Bledel), Outstanding Production Design for a Narrative Contemporary or Fantasy Program, Outstanding Cinematography for a Single-Camera Series and was nominated for even more.
More and more, streaming services like Hulu, Netflix and Amazon are muscling their way into the prestigious level of acclaimed watercooler hits and a Golden Goose like ‘The Handmaid’s Tale’ goes a long way toward elevating the quality of these streaming hits.
In fact, Hulu simultaneously announced that that it now boasts 20 million U.S. subscribers. CEO Randey Freer stated:
“Hulu is the complete TV experience for consumers, offering both live and on-demand programming and more consumer choice than ever before.”
‘The Handmaid’s Tale’ Season Two premiered last week and according to Hulu, the audience doubled that of the first season. Hulu also announced an exclusive partnership with Dreamworks animation and will now be the exclusive home to established works like the ‘Shrek’ movies. (Netflix recently announced the cancellation of its Dreamworks collaboration, ‘Troll Hunters’.) Jason Blum’s low-budget horror studio Blumhouse has also entered into an agreement to release an anthology series entitled ‘Into the Dark’, which will premiere on the last Friday of every month with episodes inspired by holidays that fall within those months.
In perhaps less enticing news, Hulu has announced that it will introduce advertising. So there’s that.
Are you a fan of ‘The Handmaid’s Tale’? How does Hulu measure up against other streaming services?