‘Hidden Figures’ continued to clean up for a second weekend in a row. Possibly fueled by multiple award nominations, the biopic took in over $25M more. ‘Hidden Figures’ boasts rave reviews from viewers (“A+” CinemaScore) and critics (93% freshness rating on Rotten Tomatoes.)
Unfortunately, it was an overall weak weekend at the box office as nearly everything new bombed. ‘Monster Trucks’ (Seriously, WHO thought this was a good idea?!). ‘Sleepless’, ‘Silence’, ‘Live By Night ‘and ‘Patriots Day’ all tanked.
“Monster Trucks is reaching its target audience of parents with small children, many of whom are saying how excited their son will be to see this movie in theaters. While convo is light in its volume compared to other family animated movies, overall, it’s positive. However, it’s interesting to see the audience discussing the $125M budget for Monster Trucks, as if they are suspicious that such an expensive endeavor doesn’t have a more recognizable cast and/or a more favorable release date. The Trucks convo is another indicator of how smart today’s audience is when it comes to ultimately buying tickets.”
In other news, ‘Rogue One’ isn’t holding up as well as ‘The Force Awakens’ despite being a better received movie. The first “Anthology” SW film slipped to #4, in the face of awards bait like ‘Hidden Figures’ and ‘La La Land’.
Here are the official numbers:
- Hidden Figures (20th Century Fox) – $25.3M
- Sing (Illuminate/Universal) – $18.5
- La La Land (Lionsgate) – $14.5M
- Rogue One (Disney) – $17.1M
- The Bye Bye Man (STX) – $15M
Next week sees the release of ‘xXx: The Return of Xander Cage’ and (in a movie I actually want to see) ‘The Founder’. There’s also M. Night Shamalan’s ‘Split’ featuring James McAvoy.
Did you catch ‘Hidden Figures’ this weekend? Or something else? Chack back next weekend to see how things turn out!