SPOILER ALERT: If you haven’t watched the Season Six premier of ‘American Horror Story’ yet, you may wish to turn back!

It was Stephanie Gibbons in FX’s marketing department that came up with the idea of keeping the theme for ‘American Horror Story’ Season Six a secret until the first episode aired. To fan the flames, FX released over 20 teaser trailers with only one that actually hinted at this cycle’s true concept.

Critics weren’t provided with advance screener copies as they normally are and FX even went so far as to not air the usual “Coming Up” stinger at the end of the episode.  Instead, the trailer for the upcoming season was made available online and only after 11pm Pacific, after the last North American airing.

Of course, if you live on the right side of the country, that’s hella late.  If you didn’t stay up to stream the trailer we have it for you!

As was revealed last night, we now know that this year’s theme is ‘My Roanoke Nightmare’ and the show has adopted an interview/reenactment format.  We also know that the show is based on the mysterious Roanoke Colony disappearance during the earliest days of colonization in what would become known as North America.  All 117 colonist– men, women and children– in the colony vanished without a trace and no one has ever found any clue as to what became of them… well, except for one, the word “Croatoan,” which refers to a nearby Native American tribe.

It looks as though there will be some time jumping in the new season, with Sarah Paulson’s Shelby (reenactor) referring to “devil worship.”

What did you think of the premier episode of ‘American Horror Story: My Roanoke Nightmare’?  Do you think this interview/reenactment format will be interesting enough to carry the show a full season?