Back in April, 20th Century Fox announced it was skipping San Diego Comic Con this year over fears of piracy. And it’s not entirely surprising considering that the exclusive ‘Deadpool’ footage they unspooled last year almost immediately found its way online. Many of the other big studios aren’t shying away. Warner Brothers is preparing a full onslaught to promote all of its upcoming movies and TV shows, including airing entire episodes of the new fall season.
Marvel is also not backing down, but it appears they are taking safeguards to prevent piracy.
Director James Gunn stated that he would premiere new footage of ‘Guardians of the Galaxy Vol. 2’ but hinted that the studio was taking precautions:
“Well, you might see something if you’re in Hall H on July 23 with me and the Marvel panel. Or if someone secretly films that — which is less likely to happen because of new technology, but I still know sometimes happens — then you’ll see it right after. If not then, it will be a short while.”
So should Marvel’s new technology work, even fans that aren’t present will only have a short wait before the first teaser trailer will be made public.
Generally speaking, taking photos and videos is allowed, just not during the airing of new footage. Not that that has stopped fans before. But studios are unhappy with the shaky, low rez footage that pops up on Youtube hours after being shown at the con. At the same time, when they release the higher quality footage online simultaneously, the fans that pay hundreds of dollars to attend in person feel cheated.
We’ll have to wait and see what Marvel cooks up to prevent piracy in a few weeks.
‘Guardians of the Galaxy Vol. 2′ directed by James Gunn, starring Chris Pratt, Zoë Saldana, Dave Bautista, Karen Gillan, Benicio del Toro, Michael Rooker, Sean Gunn, Pom Klementieff, Kurt Russell, Elizabeth Debicki, Chris Sullivan, and the voices of Vin Diesel and Bradley Cooper takes off on May 5, 2017.