With the new film ‘Star Trek Beyond’ rapidly approaching (the film is set to premiere on July 22nd, 2016), Paramount has begun to launch its promotional campaign. Recently, they have released 9 different character posters for the film, each one based on one of the returning main characters (Kurt, Spock, Uhura, Checkov, Bones, Sulu, and Scotty) as well as one for the new ally Jaylah (played by Sofia Boutella from ‘Kingsmen: The Secret Service’) and one for the new villain Krall (played by Idris Elba).
The posters are teaser posters to be sure, and are very simple in design. Each one highlights the main color worn by the character and features the flying devices used to decimate the Enterprise in the trailer seemingly flying through the character. The bright light caused at the intersection of character and devices forms the Federation symbol, and the title used on the posters is simply “Beyond,” leaving out the ‘Star Trek’ name entirely. Also included is a new international poster done in a similar vein, featuring Kirk, Kaylah, Uhura, Spock, Scotty and Kirk on a motorcycle, though this one does include the words ‘Star Trek’ in smaller letters.
Not exactly the most impressive posters I have ever seen, but definitely not the worst either. I look forward to seeing where they go with the promotional campaign for this film as it is also the anniversary of the franchise, and I have yet to see that mentioned on a poster or in a trailer. What do you think of the new posters (below)? Check them out and share your thoughts in the comments below!
Check out the full synopsis for the film below:
“Star Trek Beyond,” the highly anticipated next installment in the globally popular Star Trek franchise, created by Gene Roddenberry and reintroduced by J.J. Abrams in 2009, returns with director Justin Lin (“The Fast and the Furious” franchise) at the helm of this epic voyage of the U.S.S. Enterprise and her intrepid crew. In “Beyond,” the Enterprise crew explores the furthest reaches of uncharted space, where they encounter a mysterious new enemy who puts them and everything the Federation stands for to the test.”
Nick is a freelance writer based in Los Angeles, who belongs to the privileged few who enjoyed the ending to ‘Lost.’ For more of Nick’s thoughts and articles, follow him on Twitter.
