Though Netflix has found great success with its original programming (i.e. ‘House of Cards,’ ‘Orange is the New Black,’ ‘Daredevil,‘), the original movies they have released have yet to truly find their audience. And that is not to say some are not quality films, such as Idris Elba’s ‘Beasts of No Nation,’ but people just do not seem to be going to Netflix for original movies. Perhaps the streaming service will always suffer from the stigma of being where people go to watch older movies that have already been out for awhile, not expecting to see original movies on the site. And when they continue to churn out Adam Sandler comedies, one cannot help but wonder whether Netflix is really trying to keep the films they are releasing to the high standards they originally had when they first launched their original programming.
With that in mind, it is no wonder that Netflix is currently bidding on the David Ayer’s directed and Will Smith starring film ‘Bright,’ which based on the director and lead is sure to be a quality film, and could help them further establish their brand and notoriety in the movie business. ‘Bright’ is based in a world where normal people live and work beside magical creatures, thus the need to create a special division of the police force tasked with handling elicit magical activities. In the film, Will Smith’s character, a regular human, is forced to work alongside an Orc (played by Joel Edgerton) as they search for a powerful wand that darker elements in the magical world also seem determined to get their hands on. The script is penned by the always colorful Max Landis, another name associated with quality films (‘Chronicle’) who is just fan-boy enough to want a script like this work. And with the buzz Ayers and Smith are generating due to ‘Suicide Squad’ anticipation, this could be a movie that really helps put the Netflix cinematic brand on the map.
What are your thoughts on ‘Bright?’ Do you think it has a chance of success at Netflix, even with Will Smith on board? Share your opinions in the comments below!
Source: Hollywood Reporter