A month ago Blizzard Entertainment announced a new way for players to pay for their ‘World of Warcraft’ monthly subscriptions in the form of WoW Tokens, which players could buy with in-game gold. Now, players (at least in the Americas) can finally start buying or selling WoW Tokens for themselves, if they have the money to spare.
According to their blog post, the price for a WoW Token is $20 USD/$25 AUD at the in-game Shop and 30,000 gold in the Auction House.
To recap, WoW Tokens first must be bought by players with real money at the in-game Shop. They then can sell their Tokens in the Auction House for gold at a pre-set price. Players with extra in-game gold can buy the Tokens from the Auction House. Tokens are worth a 30-day subscription each. Essentially, now players can spend real money to buy ‘WoW’ money, or spend ‘WoW’ money, instead of real money, to play more ‘WoW’.
From this point on the prices will fluctuate according to player supply and demand, so don’t be surprised if in the future you find prices higher or lower than originally announced. Or as Blizzard puts it, “if more WoW Tokens are being listed than are being purchased, the price will automatically drift downward over time. If people are purchasing Tokens from the Auction House faster than they’re being put up for sale, then prices will go up accordingly.”
Reminder: when you buy a WoW Token with real money you can put it up in the Auction House whenever you like, and you are guaranteed the gold price that you put it up for originally once its sold; that is to say, if you put it up for 30k gold, but then the price drops to 25k, you’d still get 30k gold once its sold. Further, once you buy a WoW Token from the Auction House the Token becomes Soulbound to you, meaning you won’t be able to sell it again, only redeem it for game time. You can find out more details in their new or old announcement posts.
Originally the number of Tokens that could be purchased was limited to 10 within a 30-day period, but since then they have “significantly raised the limit of WoW Tokens that can be purchased from the Auction House for gold within a 30-day period. The limit of 10 Token purchases from the Shop per 30-days remains in effect as we continue to monitor the system.”
For now the update is limited to the Americas (North America, Oceania, and Latin America) with plans to expand to other regions within the coming weeks. Blizzard says that keeping things initially in one region “is the best way for us to ensure everything’s going smoothly before launching worldwide.” Exact prices according to those regions’ currencies will also be announced later.
This new system doesn’t make ‘World of Warcraft’ a free-to-play game exactly; more like a “free-to-play-if-you-play-a-lot” game. It also allows players who’d rather pay real cash to acquire in-game gold a safe avenue to do so without going through a sketchy third party, which is a nice win-win for everyone (well, except for the sketchy third party gold sellers, of course).