For the past several weeks, Doritos has been holding the ‘Crash the Super Bowl’ contest where amateur filmmakers create their own Doritos commercial with the winning ad airing during the Super Bowl. For a filmmaker, having your commercial air during this big event is exciting enough, but this year, the crunchy snack company upped the prize. This year the director of the winning commercial will also win the opportunity to work with director Michael Bay on the upcoming ‘Transformers 4’ film. Talking to Forbes, Bay spoke about what to expect with the next installment of the ‘Transformers’ franchise.
Bay reiterated his reasoning as to why he’s directing ‘Transformers 4’ after declaring ‘Transformers: Dark of the Moon’ was his very last ‘Transformers’ movie:
“I said that 3 [which grossed $1.1 billion] was going to be my last one. Paramount was letting me do ‘Pain & Gain’ and the ‘Transformers’ ride was opening at Universal and it was bittersweet to think of passing it off. I wanted to set it up on a really sure footing and to bring someone else in on that, it would have been overwhelming.”
In order to set up the passing of the ‘Transformers’ torch, Bay has decided to do a brand new take giving this film a new look in almost every way from the other 3 films:
“We’re going to start off smaller. There’s a brand new cast. To freshen the franchise we’ve redesigned everything from top to bottom. The history of the first three movies is still there, we start four years later and there’s a reason why we’re meeting a new cast.”
That new cast includes Mark Wahlberg (‘Ted,’ ‘The Lovely Bones’) as the father of a teen daughter whose boyfriend, played by Jack Reynor, happens to be a race car driver (so audiences can already anticipate at least one high speed car chase scene).
“No, that’s wrong. We keep the Transformers the way they were, it’s just four years later. There’s a reason the Transformers are redesigned. We’re trying to broaden the franchise and give it more places to go.”
“Broaden the franchise” is another way of Bay saying that ‘Transformers 4’ will be the first of a whole new trilogy for the franchise.
As to whether the winner of the Doritos challenge will be hired for the trilogy, one thing is known: Bay will make sure that director will have an important part in the making of ‘Transformers 4:’
“… we’ll see who the person is and depending on what he is interested in being, a producer or a director, we’ll try to tailor the job. It’s all hard work when you’re working on a movie.”
While there is no scheduled production start date at this time, ‘Transfomers 4’ is slated to open in theaters on June 27, 2014.
Are you looking forward to seeing another trilogy of ‘Transfomers?’