The viral campaign for Sony Pictures’ ‘Amazing Spider-Man’ is in full swing. The main focus of the campaign is the website for Oscorp Industries where it seems that new videos and photos are being released on a regular basis. The last set we saw featured Dr. Curt Connors (played by Rhys Ifans) discussing animal testing.

In the latest batch, it’s more of the same… but this time it’s pretty obvious that Doc Connors has tested his serum on himself and is at least on the way to becoming the Lizard (if he hasn’t changed already). Ifans does a great job conveying the mental state of the doc because the tics and spaced-out looks on his face are pretty darn unnerving.

Also, over the last few days, the ‘Amazing Spider-Man’ campaign has given us a couple of new photos. The first, from director Marc Webb’s Twitter feed, shows Spider-Man poking his head out of a sewer grate. Maybe it’s the pose, but I can’t help but picture the Lizard playing whack-a-mole with Spidey’s head when I see this.

The other is from the movie’s official Twitter page where they celebrate every “Gwensday” with a new photo of Emma Stone as Gwen Stacy. Here’s the latest…

‘Amazing Spider-Man’ is directed by Marc Webb, stars Andrew Garfield, Emma Stone, Rhys Ifans, Martin Sheen, Sally Field, and Dennis Leary. It swings into theaters in 2D, 3D, IMAX, and IMAX 3D on July 3, 2012.