When Disney lost its bid to bring ‘Harry Potter’ to its franchise, many wondered how would it rebound in finding a subject as well-known and popular as the boy wizard. Well wonder no longer! Today, Walt Disney Company’s CEO Robert Iger has just announced that they have joined forces with filmmaker James Cameron and Fox Filmed Entertainment to bring the world of ‘Avatar’ to the Disneyland theme parks.
According to Iger, “James Cameron is a groundbreaking filmmaker and gifted storyteller who shares our passion for creativity, technological innovation and delivering the best experience possible. With this agreement, we have the extraordinary opportunity to combine James’s talent and vision with the imagination and expertise of Disney.”
This exclusive “long term creative partnership” deal will have Cameron and his producing partner John Landau along with their company, Lightstorm Entertainment, working side by side with Disney Imagineers to bring ‘Avatar’ to life. Cameron and his team will act as creative consultants guiding the Walt Disney Imagineering team in the design and development of the ‘Avatar’ themed lands.
Cameron has already told reporters that he is “chomping at the bit to start work.”
“AVATAR created a world which audiences can discover again and again and now, through this incredible partnership with Disney, we’ll be able to bring Pandora to life like never before. With two new AVATAR films currently in development, we’ll have even more locations, characters and stories to explore. I’m chomping at the bit to start work with Disney’s legendary Imagineers to bring our AVATAR universe to life. Our goal is to go beyond current boundaries of technical innovation and experiential storytelling, and give park goers the chance to see, hear, and touch the world of AVATAR with an unprecedented sense of reality.”
The first site of ‘Avatar’ land will be at Disney’s Animal Kingdom in Walt Disney World in Florida. Construction is scheduled to begin sometime in 2013 with a projected opening by 2016. The project is set to cost around $200million. Not only will visitors have the opportunity to explore “Pandora”, they will also experience ‘Avatar’ themed rides, entertainment, shopping and dining.
This is exciting news as Cameron is known to have an innovative mind in the ways of filmmaking and combined with the skills of Disney’s Imagineers, this theme area will be an experience to behold! So what type of attractions would you like to see in Disney’s version of “Pandora?” Let your imagination fly and let us know below!