Thursday is opening day for this year’s Comic-Con in San Diego. Hollywood can no longer afford to ignore this major convention, regardless of how sci-fi movies perform at the box office. In typical Hollywood style, the industry has planned major events and displays for this entertainment spectacle.

Mark Weinstock, president of worldwide marketing for Sony Pictures, recently told Reuters of Sony’s plans. “For ‘Total Recall,’ ‘Ghost Rider,’ and ‘The Amazing Spider-Man’ we’ll be showing footage no one has ever seen. People are going to be very, very excited,” Weinstock said.

Universal Pictures is having an early world premiere for ‘Cowboys & Aliens’ on Saturday in San Diego. Elsewhere in the United States, the film doesn’t open until July 29.

The largest television event at Comic-Con will probably be the showing of the first hour of the two-hour season premiere of the sci-fi adventure ‘Terra Nova,’ produced by Steven Spielberg and Brannon Braga. ‘Person of Interest’ and ‘Alcatraz’ will also be showcased, produced by ‘Lost’ creator and ‘Star Trek’ director J.J. Abrams.

For those who want to mingle with Hollywood stars, plenty of opportunities exist at Comic-Con this year. According to Reuters, several celebs who have been involved with sci-fi projects will attend, including Steven Spielberg and Francis Ford Coppola.