Much to the excitement of superhero fans everywhere, Warner Bros. Consumer Products is teaming up with global licensees and master licensee Mattel to ensure a full line of ‘Green Lantern’ toys are available when the movie debuts in the summer of 2011.
Fans will have an immense selection of toys to choose from, allowing them to escape into an imaginary land of superheroes where they can be the ‘Green Lantern’. With Mattel leading the merchandise franchise, there’s little doubt that these toys will become the much-loved favorites of fans everywhere.
“Green Lantern is among the greatest super hero characters in popular culture, and we are proud to unveil a merchandise program befitting this Summer’s highly anticipated film as well as the perennial comic book franchise,” said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products. “Led by an incredible toy line from Mattel, fans of all ages around the world will be able to capture the excitement of Green Lantern.”
Corresponding with the release of the ‘Green Lantern’ film, fans everywhere will have a vast array of superhero toys to choose from. These include the Green Lantern Ring Blast™ Jet Figure & Vehicle, the Green Lantern Battle Shifters™ Figures, and the Green Lantern Movie Masters® Figures, as well as engaging role-play items including the Green Lantern Colossal Cannon™ Blaster. Mattel’s multi-category toy line includes Basic and Deluxe Action Figures, Figure/Vehicles and Role Play, along with Play sets, Games, Puzzles and Vehicles. In addition, each Basic Action Figure comes complete with a Green Lantern ring in order for kids to feel as if they, too, have been “chosen” to be a Green Lantern.
“We’re thrilled to be a part of this property and to deliver a toy line that authentically brings the characters to life,” said Doug Wadleigh, Senior Vice President Global Entertainment and New Franchise Development, Mattel. “Our designers have worked closely with WBCP to translate the movie into an innovative multi-category product line that gives kids of all ages the ability to play within the Green Lantern universe and to be their new favorite hero.”
As the movie’s June 17 debut approaches, ‘Green Lantern’ toys will start finding their way into toy stores nationwide.