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After the first trailer for ‘Big Hero 6, marketing has really ramped up for the first animated collaboration between Marvel and Disney. So far we’ve seen more TV spots, posters, and even some of the cool new toys coming our way thanks to San Diego Comic-Con. And if there’s anything that we can take away from all those things, it’s that Baymax is being lined up as star of the film. It even looks like the Japanese title of the film is simply ‘Baymax’ based on the recent international trailer. But now the Baymax-fest continues with a new television spot starring the healthcare companion voiced by ’30 Rock’ star Scott Adsit.

Earlier this week, The Hollywood Reporter shared the latest TV ad for the next film from the creators of ‘Wreck-It Ralph’ and ‘Frozen.’ The short video boasts that Hiro Hamada’s robot friend “stays in shape and will even touch your heart”. However, at the end of the sincere voiceover, Baymax might take that second part a bit too literally. You can check out the spot below, followed by the synopsis for the film:

With all the heart and humor audiences expect from Walt Disney Animation Studios, ‘Big Hero 6’ is an action-packed comedy-adventure about robotics prodigy Hiro Hamada, who learns to harness his genius—thanks to his brilliant brother Tadashi and their like-minded friends: adrenaline junkie Go Go Tamago, neatnik Wasabi, chemistry whiz Honey Lemon and fanboy Fred. When a devastating turn of events catapults them into the midst of a dangerous plot unfolding in the streets of San Fransokyo, Hiro turns to his closest companion—a robot named Baymax—and transforms the group into a band of high-tech heroes determined to solve the mystery.

What do you think of the latest ‘Big Hero 6’ promotional video starring Baymax? Is he becoming an early contender for your favorite character of the film? Let us know in the comment section.

‘Big Hero 6’ starring Ryan Potter, Scott Adsit, T.J. Miller, Jamie Chung, Damon Wayans Jr., and Genesis Rodriguez hits theaters on November 7, 2014.