‘Spider-Man: Far From Home’ depicts Peter Parker (Tom Holland) as he heads to Europe on a class trip, but the flick will make an early stopover in China. The film will open there on Friday, June 28, before opening in the US on the following Tuesday, July 2. Part of that is because China will not allow any foreign films to open there during the month of July, in order to help boost its own domestic film industry. American films have had to dance around that blackout for years. This also follows the rollout of ‘Avengers: Endgame’, which opened on Wednesday in China, and two days later in the US and in other markets. (Although that’s not entirely accurate, as preview screenings were held in the US on Thursday night.)
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For ‘Spider-Man: Homecoming’ Disney and Sony opted to hold that picture’s release in China until after the July blackout, meaning that nation didn’t get the film until two months after the rest of the world. When it finally debuted, it went on to make $116M in that nation, a huge market for the Marvel Superheroes. (‘Endgame’ earned $629.1M there.) So it looks as though the studios want to make sure that ‘Far From Home’ generates as much revenue in China as it can, by slipping it in before the nation lifts its blackout and gets flooded with all the big Hollywood pictures that come out in July and August.
‘Far From Home’ swings into China one week before the highly-anticipated domestic film, ‘The Eight Hundred’, and ‘The Secret Life of Pets 2’, which will be the last foreign film to be released before the embargo.
Of course, ‘Far From Home’s Tuesday opening is unconventional in the US, but it’s being opened on that day in order to avoid the 4th of July/Independence Day holiday on Thursday. Had Marvel and Sony released the movie on Friday with previews on Thursday, those previews would have bombed, as most Americans will be partaking in fireworks, cookouts, and other outdoor festivities.
Directed by Jon Watts, ‘Spider-Man: Far From Home’ stars Tom Holland, Numan Acar, Jacob Batalon, Jon Favreau, Jake Gyllenhaal, Remy Hii, Samuel L. Jackson, Tony Revolori, Angourie Rice, J.B. Smoove, Cobie Smulders, Martin Starr, Marisa Tomei, and Zendaya, and swings into theaters on July 2, in the US.