Ouch. Well, that’s gotta hurt. After much hype and nay-saying Sony’s ‘Ghostbusters’ didn’t even hit #1 in its first week out. Instead, Universal’s ‘Secret Life of Pets’ held strong at the #1 spot with $50.6M. ‘Ghostbusters’ only managed to take in $46M with analysts predicting that the film needs to cross the $300M mark worldwide to break even. And as we reported earlier, the film isn’t even getting a release in China, one of the most important markets for films these days. (Read our reviews here and here.)
Sony doesn’t seem ruffled. Sony’s worldwide marketing and distribution president Josh Greenstein stated:
“We’re ecstatic with this opening. We have successfully restarted an important brand. We have lots of room to run in the coming weeks as the big comedy in the marketplace.”
Check out the official numbers below:
- The Secret Life of Pets (Universal) – $50.6M
- Ghostbusters (Sony) – $46M
- The Legend of Tarzan (Warner Brothers) – $11.1M
- Finding Dory (Disney) – $11M
- Mike And Dave Need Wedding Dates (20th Century Fox) – $7.5M
Next week sees the domestic release of ‘Star Trek Beyond‘ which not only continues a well-liked franchise but it also getting great advance buzz, so that should easily take the top spot. ‘The Secret Life of Pets’ may also get some competition from ‘Ice Age: Collision Course’… unless that turns out like ‘Kung Fu Panda 3’ which belly flopped earlier this year. Sometimes these franchises just run out of steam.
Also opening is horror movie ‘Lights Out’. Check back to see how things pan out!
Source: The Guardian