For the past few years, Marvel Television and Netflix have primarily made an impact at New York Comic Con. However, it looks like the Defenders are heading to San Diego Comic-Con as ‘Luke Cage’ is set to have a major presence in Southern California this year. So what does the House of Ideas do to hype up the arrival of the hero formerly known as Power Man? They have enlisted the aid of powerful person behind the scenes at Marvel.
TV Insider recently revealed the poster for the upcoming Marvel series starring Mike Colter that Marvel is bringing with them to SDCC. Featuring the artistic stylings of Marvel Chief Creative Officer and legendary comic book artist Joe Quesada, the concept art follows in the footsteps of the posters for both seasons of ‘Daredevil’ (which were also done by Quesada) and ‘Jessica Jones’ by evoking the character’s origins. In this case, since yellow was always closely associated with Cage thanks to his costume from the 70s, Quesada utilized the color to show off the hero’s hulking stature. Before you head to the Marvel booth at the San Diego Convention Center to pick one up later this week, you can see it here first:
While talking about the creation of this poster, Quesada discussed the great amount of pressure that comes with being the person responsible for essentially introducing a character to the world. Sure, we’ve seen Cage alongside Krysten Ritter’s Jones already, but his solo adventures are a whole different matter altogether. Luckily, according to the artist, he had the perfect model to work from:
“There’s always great pressure with superhero posters. You’ve got one shot to encapsulate a character with a pose that’s provocative and that you hope will someday be iconic. [But] Mike gives Luke a smoldering strength. He’s sexy and calming. And the ladies love it.”
What do you think of the first poster for ‘Luke Cage’? Are you more excited for the upcoming series from Marvel TV and Netflix? And how do you like Joe Quesada’s interpretation of the street-level hero? Sound off in the comments.
‘Luke Cage’ starring Mike Colter, Mahershala Ali, Alfre Woodard, Simone Missick, Theo Rossi, Frank Whaley, and Sônia Braga breaks out on Netflix on September 30, 2016.