In a recent study by the Entertainment Software Association, adult women make up the largest demographic of gamers, even more than adolescent males. This study doesn’t just prove once and for all that female consumers are essential for the industry’s success; it actually defies the stereotype of the types of games women play.
According to the study, 36 percent of the gaming population is women over 18. Adult male gamers come in at 35 percent. These numbers eclipse the 17 percent of gamers that are male and under the age of 18.
Between the years 2012 and 2013, the number of female gamers over the age of 50 increased by 32 percent.
While most people assume older women play mobile and social games (i.e. your mom inviting you to play ‘Candy Crush Saga’), this isn’t the case.
According to the study, the average adult female gamer has been gaming for 13 years. ‘Angry Birds,’ ‘Candy Crush,’ ‘FarmVille’ and other Facebook games have been around for less than that.
Yes, there has been a rise in mobile games, but the study shows that women make up 50 percent of gamers who play computer and video games. With gaming consoles in 51 percent of US homes, you better believe that mom and sis are getting in on the action.
With 47 percent of adults who say they play games with their kids because they love them just as much as their kids, we can officially say that gaming is fun for the whole family.Screengrab from the ESA
Source: The Daily Dot