If you were watching the Super Bowl on Sunday, then you probably caught the TV spot for Colin Trevorrow’s upcoming dinosaur thriller ‘Jurassic World.‘ If you looked closely, then you saw some updated special effects in the footage since we first saw them in the first trailer for the ‘Jurassic Park’ sequel. But now there’s even more prehistoric goodness to lay your eyes on thanks to the film’s viral marketing campaign.
JurassicWorld.com launched earlier this week and rather than offering generic details about the movie, Universal Pictures modeled the site after what you’d normally see on a theme park’s website complete with weather, park hours, exclusive vacation packages, an interactive map of the island, dining options (which includes Dave & Buster’s, Ben & Jerry’s, Starbucks, and Jimmy Buffet’s Margaritaville), and more. You can even learn more about the Gyrospheres and the Mosasaurus Feeding Show from the trailer. But an especially interesting part of the site is the park cams, which offers “live” looks at a dozen key areas of Isla Nublar like the Cretaceous Cruise, the Isla Nublar Hilton Lobby, the Creation Lab, and the Innovation Center. Click on the picture below to check them all out:
Considering that the weather and the park capacity in the upper left of the screen changes depending on when you’re looking at them, it’s possible that we could see different videos in the park cam section as we get closer to the film’s premiere date. For now, it doesn’t look like there’s anything surprising, but I’m predicting that the T. Rex Paddock or the Hatchery feeds might offer up something good some time soon. To sign up for notifications from the site whenever something new is added, be sure to sign up for the Raptor Pass (which signs you up for the site’s newsletter).
Additionally, there’s a link that takes you to the official site of Masrani Global, which appears to be the parent company of Jurassic World. Aside from giving a history of the company and it’s founder Simon Masrani (who is played by Irrfan Khan), you can also see this corporate reel:
Universal has definitely gone all out for this viral marketing campaign. In fact, these sites might be better than the ones for their real life theme parks. Time will tell if they add new things to the site in the coming months as ‘Jurassic World’ approaches, but if that actually does end up happening, then it would be a pretty cool way to promote the movie.
What do you think of the viral marketing for ‘Jurassic World’? Did you check out all the “live feeds” from the island? Did you find anything suspicious or surprising while looking through them? Am I the only one that thinks some of those vacation packages are pretty amazing? Let us know in the comments below.
‘Jurassic World’ starring Chris Pratt, Bryce Dallas Howard, Ty Simpkins, Jake Johnson, Nick Robinson, Irrfan Khan, Vincent D’Onofrio, Omar Sy, Judy Greer, and B.D. Wong roars into theaters on June 12, 2015.