Earlier this year, Open Road Films acquired ‘Jobs’, the Steve Jobs biopic starring Ashton Kutcher that premiered at this year’s Sundance Film Festival. While reviews aren’t entirely favorable at the moment, the general public will have their chance to decide for themselves when the movie is released later this month. To promote the theatrical run, a new trailer has hit the web making quite a bold statement.
In preparation for the upcoming wide release of the film, the studio has released a new trailer titled “An American Legend”. You can check it out below, followed by a brief synopsis of the story:
We follow Steve Jobs from the enthusiasm and self-discovery of his youth through his darkest days, brightest triumphs, and the ultimate power of his drive, his passions, and his undying will to change everything we thought possible. Dark, honest, and uncompromising, ‘Jobs’ plunges into the depths of Steve Jobs’ character, uncovering his driving motivations, his gifts, his flaws, his failures, and his ultimate successes.
Firstly, it’s a bit on the nose to use the Macklemore & Ryan Lewis song “Can’t Hold Us” isn’t it? Especially when the “return of the Mack” line is repeated for effect. However, it beats the generic dubstep utilized in many trailers these days, so I’ll let it slide.
Then, the funniest part of the whole trailer is in the quotes section where they label Slash Film as “Splash Film” and misquote the writer. If I’m not mistaken, the review actually says that the movie is ”the PC version of the story instead of the Apple” rather than “Excellent!”.
Hilarious misquoting aside, I’m willing to give the second Steve Jobs biopic a chance. (The first was Funny or Die’s ‘iSteve’ starring former Mac spokesman Justin Long.) But what are your impressions of ‘Jobs’? How do you think the former ‘That 70s Show’ star and current ‘Two and a Half Men’ star does as the infamous inventor and entrepreneur? Sound off in the comments.
‘Jobs’ starring Ashton Kutcher, Josh Gad, Dermot Mulroney, J.K. Simmons, Lukas Haas, Matthew Modine, and Ahna O’Reilly opens on August 16, 2013.