Little kids everywhere enjoyed the yearly ritual of dressing up in costumes and going door to door for free candy this week, but one little girl named Carrie White wasn’t allowed to partake in trick or treating. So why not give her a call to cheer her up and keep her spirits lifted?
That is the idea behind the latest piece of viral marketing for MGM’s new ‘Carrie’ remake from director Kimberly Peirce starring Chloe Moretz and Julianne Moore. The official Twitter page of the movie (via Movie Web), encourages fans to call that number to speak with the title character from the movie as she sits at home due to her mother forbidding her to go out, especially on Halloween night. If you do call, you can sign up to receive updates and texts about the movie “from Carrie herself”. The best part, however, comes if you call again. The young girl’s mother, Margaret (played by Moore), answers the phone and tells you not to call again.
In a world where most viral marketing takes place online, it’s interesting to see MGM go the telephone route for this one. I wonder how effective this marketing strategy will be.
‘Carrie’, starring Chloe Moretz, Julianne Moore, Judy Greer, Portia Doubleday, Alex Russell, and Gabriella Wilde, opens in theaters on March 15, 2013.