October is Breast Cancer Awareness Month and Susan G. Komen For The Cure, the leading breast cancer education foundation has teamed up with Marvel Comics to spread awareness of the disease among comic fans. Eight Marvel titles in October will sport pink-hued covers: Avengers #31, Captain America #18, Captain Marvel #5, Fantastic Four #611, Invincible Iron Man #526, Mighty Thor #21, Uncanny X-Men #20 and Wolverine #315 (seen on the left, featuring Wolverine’s “daughter” X-23).
Here is Marvel’s official press release (courtesy of Comicosity.com):
New York, NY—June 25, 2012—Marvel Entertainment goes pink this October, launching a month-long campaign in support of Susan G. Komen for the Cure® during National Breast Cancer Awareness Month with all new covers on select October titles and educational material on Marvel.com. Throughout the month of October, the world’s most popular super heroes—IronMan, Captain America, Thor, Black Widow, Wolverine and more—will be featured on all-new variant covers with special pink-colored costumes available exclusively at comic shops*. Additionally, all Marvel super hero comics in October will feature a special one-page advertorial educating readers about breast cancer, complimented by additional content on Marvel.com and through social media.
“Marvel is proud to partner with Susan G. Komen For the Cure to support their unparalleled efforts to raise awareness about the risk of breast cancer to both women and men,” said Dan Buckley, Publisher & President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc. “We’re in a unique position to educate all our fans and increase awareness of the ways to fight—and reduce– this risk of this disease by utilizing our comics and online presence.”
The following comic books, on-sale in October, will feature special Susan G. Komen variant covers:
- · Avengers #31
- · Captain America #18
- · Captain Marvel #5
- · Fantastic Four #611
- · Invincible Iron Man #526
- · Mighty Thor #21
- · Uncanny X-Men #20
- · Wolverine #315
“Komen is thrilled to partner with Marvel Entertainment in the fight against breast cancer this October,” said Dorothy Jones, VP, Marketing at Komen. “This partnership will allow us to share critical information with this important audience, empowering them to take positive action for their breast health and for the women they love.”
Stay tuned to Marvel.com for more news on this initiative from Marvel Entertainment
To learn more about the fight against breast cancer and how you can support Komen, please visit Komen.org
*Retailers: please note that these special Susan G. Komen variant covers are only available to accounts in the United States, Canada and United Kingdom.
I found it interesting that they specifically named Iron Man, Thor, Captain America and Black Widow. Looks like they’re cashing in on the success of Marvel’s The Avengers at the box office. Not that there’s anything wrong with that! Anything to spread awareness!
What do you think? Will you be picking up any of these pink variant covers? Comment below!