This morning, Marvel unveiled a new poster for their upcoming epic team up flick ‘The Avengers’. In addition to the debut of the new one-sheet, it was also revealed that the movie would be getting a new title in the United Kingdom: ‘Avengers Assemble’.
Marvel Studios likely made the name change ‘The Avengers’ to ‘Avengers Assemble’ in order to avoid confusion across the pond between their super-team and the British sci-fi spy television series from the sixties/the Razzie-winning film from 1998 starring Ralph Fiennes, Uma Thurman, and Sean Connery with the same name. It’s easy to see where the confusion is likely to come about, since both films include attractive women in skin-tight cat suits.
In addition to using the ‘Assemble’ title in the UK, Marvel is also releasing a new ongoing comic series with the same name that features the team of Avengers that will be appearing in the movie. Brian Michael Bendis and Mark Bagley of ‘Ultimate Spider-Man’ will bring Joss Whedon’s team into mainstream Marvel continuity next month.
Other than mini-freakouts from fangirls and fanboys on Tumblr, I haven’t seen much of a response to this new poster yet. It is being better received so far than a previously released piece of promo art that featured The Black Widow in an unrealistic pose, showing off her assets. When that picture was released, some fans and artists complained a great deal that it was blatant sexism and that none of the male heroes would ever be featured that way. It even spawned a delightful parody that showed what would happen if the male Avengers posed like The Black Widow.
In my opinion, this new poster is yet another example of bad Photoshop by a studio. The quality of movie posters has been in a steady decline over the past few years, and this poster isn’t helping them get any better. I find the colors to be off and the overall design to be a bit cluttered. I’ve seen countless well-made fan-created posters all over the internet, so it’s still possible to make a good movie poster design. The studios may have forgotten that though.
I’d prefer to see more posters featuring the team in their gear, masks and all. I know that they want to show off the A-list faces featured in the film, as made evident by basically putting a spotlight on Robert Downey Jr.’s face in this poster, but just one official poster (not concept or awesome promotional art) with the cast decked out in all their superhero glory would be nice.
However, regardless of how I feel about the look of this particular poster, I’m still excited to see what Joss and his crew have put together. I won’t be making the poster my desktop image any time soon, but I will sure as hell be there at midnight on May 4, 2012 to watch my favorite superhero team come to life.