When the leader of Cloud Gaming joins together with JWT London, good things are bound to happen.  Playcast Media Systems has appointed JWT London to develop its new social gaming portal for PC and TV. Their goal is to harness the technology and creative talent of its new Innovation Lab, which is part of the Experience unit run by Maciek Gorzkowski. Scheduled to launch later this year, the upgraded Playcast service will provide a whole new level of gaming and social experience for its users. 

The Innovation Lab led by Miguel Andres Clavera will develop a new social gaming platform to enhance the experience of playing high-end and casual games powered by Playcast’s cutting-edge technology.  A groundbreaking 3D user-interface with innovative features will allow gamers to engage in multiplayer games and connect to their social networks seamlessly on any PC or TV without the need of a console. This will allow players to immerse themselves in their game much more easily.

Guy Hayward, Chief Executive at JWT UK Group, said: “It’s an honor to be working with the leading cloud gaming company. This proves that JWT’s focus on technology and its role in people’s lives is transforming the type of work we do. JWT has a history of building brands for the long term; we look forward to doing the same with Playcast.”

Guy de Beer, Chief Executive at Playcast, added: “We provide a media experience which combines the qualities of video games and TV with online streaming and social media. JWT is one of only a handful of creative teams who are able to blend these qualities into an organic user experience with a global application for our European and Asian partners.”

Playcast’s cloud gaming service is already live in Europe and in great demand from PayTV platforms around the world, having blazed a trail with the first-ever solid commercial model for direct-streaming gaming, without the need of a console or video game software.  Partnering directly with some of the video game industry’s top publishers including Activision, Atari, Capcom, Codemasters and THQ, Playcast is now leading its competitors by revolutionizing the social media elements of its product with the most dynamic user-interface in the market.