Marvel Relaunching Comic Universe With Marvel NOW

Posted Tuesday, July 3rd, 2012 09:00 pm GMT -4 by 0

I know what you must be thinking when you read that title, but notice that I didn’t say reboot. Marvel isn’t taking a page from DC’s New 52 initiative, but rather, they’re just shaking things up a bit. Or, rather, they’re shaking things up a lot.

After ‘Avengers Vs. X-Men‘ wraps up in the fall, Marvel will begin their ‘Marvel NOW’ initiative, which will change the face of the Marvel Universe as we know it. Not only will we get things like new costumes and new teams in the comics, but the teams behind the scenes will be shaken up as well. Starting in October through February, ‘Marvel NOW’ will act as a new jumping on point for fans and will feature a number of new series and relaunches of some classic series as well.

Thanks to Entertainment Weekly’s San Diego Comic-Con preview issue, we have our first look at what’s to come when ‘Marvel NOW’ is unleashed on the world. In this piece from Marvel’s Chief Creative Officer Joe Quesada, we see some of the new looks for some of the biggest players in the upcoming event.

Clockwise from top: Spider-Man, Hulk, Marvel Girl (Jean Grey), Nova, Iron Man, Nick Fury, Captain America, Rocket Raccoon, Wolverine, Cyclops, Invisible Woman, Cable, and Thor.

 

After you get past Thor’s swords, Nick Fury Jr., and the new gear for Cyclops, Cap, Iron Man, and Hulk, there’s a familiar face under Hulk’s left arm that we never thought that we’d see again. As the caption says, that is Marvel Girl AKA Jean Grey! Here’s a blurb from CBM about the return of one of the most infamous characters in Marvel Comics history:

“To answer your questions: Yes, this is Jean Grey — as in, the Jean Grey who’s been absent from Marvel comics ever since dying for a second time back in the mid-00s. And yes, she is modeling her vintage blue-and-yellow X-Men outfit from her Marvel Girl days. Does this mean that the fan-favorite character is finally returning? We can only confirm that her presence in the Marvel universe will not be imaginary. This will not be part of the Ultimate line-up. She will not be a zombie hologram, like Shard on X-Factor. What could this all mean?”

The answer to that is contained in Brian Michael Bendis’ new book, ‘All New X-Men’. Featuring art from Stuart Immonen, the man who’s been closely associated with The Avengers for years will tackle the children of the X-gene in this brand new title set in a post-AvX world that brings the original X-Men, the First Class of Charles Xavier comprised of Cyclops, Iceman, Beast, Angel, and Marvel Girl in the blue and yellow suits, to the current Marvel timeline via time travel to confront their older selves.

Shang-Chi, Master of Kung-Fu

In addition to ‘All New X-Men’, EW revealed a few other titles as well. Starting in December, ‘The Avengers’ will get a new captain in the form of Jonathan Hickman, who is known for his run on ‘Fantastic Four’, and Jerome Opena. With Hickman at the wheel, ‘Avengers’ will be published twice a month and will feature more than 18 Avengers on the team that will star in a mix of “five-to-six-issue story arcs with one-off stories that focus on individual characters”. While the writer didn’t share much more than that in EW’s coverage, one name did slip that got me VERY excited: Shang-Chi, Master of Kung Fu.

Finally, at the very start of it all in October is another brand new title called ‘Uncanny Avengers’ written by the outstanding Rick Remender and illustrated by John Cassaday. Lined up to be Marvel’s new flagship title that will act as the bridge between the old Marvel Universe and the new status quo of ‘Marvel NOW’, ‘Uncanny Avengers’ will feature characters such as Captain America, Thor, Wolverine, Rogue, and Havok, Cyclops’ younger brother. While there is still tension reeling from AvX, the team will have to put their differences aside and deal with the mutant-hating Red Skull. On his mash-up series, Remender had this to say about ‘Uncanny Avengers’:

“I’m not just smashing the heroes together, I’m smashing the villains together. It becomes something unlike anything we’ve ever seen, with stakes that are so huge, it takes a team comprised of the best Avengers and the best X-Men to go take care of it.”

There are some huge things on the horizon for the Marvel Universe. I really feel like this will be an exciting time to be a Marvel fan. I know that I can’t wait to get my hands on some of these books. And if this is what they’re announcing in the Comic-Con preview edition of Entertainment Weekly, I can only imagine what they’re going to unveil at the big event itself.

  • http://twitter.com/AndrewCalling Andrew Filipe

    Oh please! They are so doing a reboot. Of course they are not going to call it that (after criticising DC for months) just to save face, but it is a reboot.

    Marvel’s editior-in-chief said no no. “It’s not a reboot. It’s a new beginning!” Well, THAT”S A REBOOT! That is what a reboot is, a new beginning.. These people are just hypocrites. Sorry for the language but it’s true.

    • bsilverio20

      A reboot is more like a do-over. For example, Marc Webb rebooted the Spider-Man franchise and started over after Sam Raimi’s movies. DC completely revamped and restarted their universe with the New 52. Marvel isn’t starting over from scratch. They’re staying within their established continuity. They’re just shaking things up, rather than starting over, so it’s not accurate to call Marvel NOW a reboot.

      • http://twitter.com/AndrewCalling Andrew Filipe

        Then technically DC did not ”reboot” either. They kept much of their continuity too in various titles. Check out the Green Lantern books as an example. I’m just annoyed with Marvel relaunching books in a very similar manner to DC, especially right after DC, because they (Brevoort and Joe Q in particular) lambasted DC for doing it.  

        • http://www.sciencefiction.com/ Scott

          DC’s was a reboot in that they choose to go back and rewrite the history of all of their characters. Yes… the continuity of the new universe is similar to the old universe in some titles but, in others, it’s totally changed. The stories in Superman, Teen Titans, and Flash are a perfect example of this.

          From that standpoint, nothing pre-New 52 is valid. Even the Batman and Green Lantern histories (which have seemingly kept a lot of the previous continuity) have now been rewritten to have taken place in a much shorter timespan. What that exact timespan entails is yet to be explained. So, while similar, the entire DCU history was rewritten. Hence, it is a reboot.

          Marvel NOW isn’t rewriting any history at all. It’s just switching things up for a modern generation and relaunching some titles. Everything that has happened over Marvel’s massive history is all still intact.

          • http://twitter.com/AndrewCalling Andrew Filipe

            Right, so nothing is changing and yet everything is. All of Marvel’s history is intact and no continuity for any title will be altered at all. So this “new beginning” as Alonso puts it is really just a series of new #1′s, some costume changes, and new team-ups. It’s just a marketing gimmick and nothing more. No substance. No point (other than to entice buyers and cash in on hype). And certainly not a reboot. OK, got it.

            That said, not everything that Marvel has done throughout their entire massive history is intact as you say. They, perhaps more than anyone, retcon things away. They may not reboot per se, but retroactive continuity (i.e. changes to their history) happen all the time. My guess is we’ll see some more retcons by way of Marvel NOW as well (just not a reboot!).

  • Meki22

    Hulk ditched the lavender trousers for lavender armor… sad face.

    • bsilverio20

      I’m wondering what happened that Hulk would need armor in the first place. Should be interesting to find out what made Hulk even consider enhancing his arsenal. 

  • NerdOnDemand

    The Hulk looks pretty generic aside from the armor, but I’m digging the new Ironman armor and cinematic Cap uniform.  Still torn on Black Fury.

  • Raul Toledano

    nick fury is black in ultimate MARVEL NOW is in 616 world, true? Why in the photo is black? I don’t understand. Excuse me for my inglish,i’m from spain, but I studing it.   

    • http://www.sciencefiction.com/ Scott

      That’s Nick Fury Jr. in the picture. It’s the old Fury’s son.