There’s almost no point in saying, as we stand poised for the release of its sequel, that ‘Deadpool’ was a surprise hit upon its theatrical release two years ago. But a hit it was and surprise it did. It would be easy to chalk that up to the film’s quality, the creative risks it took relative to the established superhero style and template, or even simply to the overwhelming popularity of Deadpool himself. And all of those elements deserve their fair share of credit. But one thing that can’t be overlooked is the film’s cheeky and irreverent marketing campaign, which, among other things, touted the film as more rom-com story than superhero movie.
It was an off-kilter approach that not only leaned into the tone of the film but the attitude and often self-aware humor of the character. And ‘Deadpool 2’ (“From the studio that killed Wolverine”) has wisely followed suit. While both films have had their share of parody posters, tongue in cheek print ads, and the like, the sequel is taking things digital. Google recently introduced a “top questions answered” feature, through which celebrities can personally answer frequently searched questions about themselves through selfie-style cell phone videos. If available for a given search, these videos will appear in the information sidebar next to the standard search results. And I’m sure you can see where this is going.
In his very own Google sidebar, the Merc With a Mouth answers a variety of questions, some relating to his upcoming movie, others… decidedly less so. You can find them all by searching for ‘Deadpool 2’ on Google or by clicking this really important link. Enjoy!
Directed by David Leitch, ‘Deadpool 2’ will see Ryan Reynolds, Morena Baccarin, T.J. Miller, Leslie Uggams, Stafan Kapicic, and Brianna Hildebrand reprise their roles from the original alongside newcomers Josh Brolin, Zazie Beetz and Jack Kesy. The film is due to arrive in theaters on May 18, 2018.
