The Super Bowl is the highest rated televised program of every year, so companies really have to up their game when it comes to the ads that run during the broadcast. This means that the movie studios use this platform to promote their biggest and brightest and one of the most highly anticipated movies of this year is ‘Captain America: Civil War’ from Marvel Studios, which sees the alliance of heroes the studio spent years bringing together, splintering apart. Broncos or Panthers? Psh! The real burning question is Cap or Iron Man!
The ad tells fans to choose their side by posting on social media with either #TeamCap or #TeamIronMan and also lists hashtags for each character, divided by their alliances. (For the record, Team Cap includes The Winter Soldier, Falcon, Agent 13, Ant-Man, Hawkeye and at least for a bit, Scarlet Witch. Team Iron Man features War Machine, Black Widow, The Vision and newcomer Black Panther.)
With no further ado, here is the Super Bowl trailer:
Captain America: Civil War’ opens on May 6, 2016. It is directed by returning ‘The Winter Soldier’ team of Joe and Anthony Russo and tars Chris Evans (Steve Rogers/Captain America), Robert Downey Jr. (Tony Stark/Iron Man), Frank Grillo (Brock Rumlow/Crossbones), Sebastian Stan (Bucky Barnes/The Winter Soldier), Daniel Brühl (Baron Helmut Zemo), William Hurt (General Thaddeus “Thunderbolt” Ross), Anthony Mackie (Sam Wilson/The Falcon), Emily Van Camp (Sharon Carter/Agent 13) and Martin Freeman in a mystery role. The film also features Scarlett Johansson (Black Widow), Jeremy Renner (Hawkeye), Don Cheadle (War Machine), Paul Bettany (The Vision), Elizabeth Olsen (Scarlet Witch) and Paul Rudd (Ant-Man) and introduces Chadwick Boseman as The Black Panther and Tom Holland as Spider-Man. Marisa Tomei is also rumored to appear as Aunt May.