When Marvel and Disney announced that ‘Ant-Man’ was happening, a good portion of the public that isn’t familiar with the character gave a great big side eye. After all, shrinking and controlling ants doesn’t exactly compare to heightened physical attributes, a high tech suit of armor, or a hammer that controls lightning in terms of cool factor. But the House of Ideas is doing it’s best to remind people that Scott Lang is cool enough to hang with the big boys through their latest batch of promotional material for their upcoming Phase Two finale from director Peyton Reed.
Though we’ll have to wait until ‘Captain America: Civil War’ to see him in action alongside Earth’s Mightiest Heroes in the field, the Avengers have been called in to help promote the latest movie from Marvel Studios. In the latest batch of posters for ‘Ant-Man’, you can see the titular hero pictured with some of the most recognizable iconography of the Marvel Cinematic Universe. While this is likely a ploy to remind their skeptical audience of their past achievements, these posters are still pretty awesome. Check them out below courtesy of /Film:
In addition to the cool new posters, there’s a fresh TV spot for the movie where Scott Lang himself suggests to Dr. Henry Pym to call in the big guns instead of entrusting him with a mission of this magnitude. Watch it here, followed by the film’s official synopsis:
Armed with the astonishing ability to shrink in scale but increase in strength, master thief Scott Lang must embrace his inner hero and help his mentor, Dr. Hank Pym, protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world.
What do you think of Marvel’s latest strategy to promote ‘Ant-Man’? Do you think that it will measure up to the studio’s biggest franchises like ‘Iron Man’, ‘Captain America: The First Avenger’, or ‘Thor’? Let us know what you think in the comment section.
‘Ant-Man’ starring Michael Douglas, Paul Rudd, Evangeline Lilly, and Corey Stoll flies into theaters on July 17, 2015.