Nintendo has announced that their Club Nintendo customer loyalty program is going to be discontinued.

Shutting down the loyalty program in favor of focusing on a brand new one that will be introduced later this year, Nintendo has stated that customers have until March 31 to earn Club Nintendo Coins and until June 31 to redeem them. Also, any products released after January 20 will not be eligible for registration on Club Nintendo.

“We thank all Club Nintendo members for their dedication to Nintendo games and their ongoing love for our systems and characters,” said Nintendo of America executive Vice President Scott Moffit in a press release. “We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances.”

While Nintendo is going to clear out all Coin Balances once the new program is put into place, they are looking to alleviate the situation with a host of new physical and digital rewards that will be making their way onto Club Nintendo. To start things off, the company has already made 3DS eShop title ‘Flipnote Studio 3D’ free for all members up until June 30.

Anyone interested in registering a new Club Nintendo account to take advantage of all the content that Nintendo will be putting up in the coming months have until March 31 to do so.

For those who might not be Nintendo aficionados, Club Nintendo is a loyalty program that initially began life in Europe as Nintendo VIP 24:7 back in 2002. However, it was not until 2008 that the loyalty program made its way to North America under the name of Club Nintendo. It is primarily known by Nintendo gamers for its catalog of sometimes exclusive collector’s merchandise, such as Gold Nunchuk controllers, game downloads, AR t-shirts, 3DS game card cases, statues, patches and much more.

To those curious about the new Nintendo loyalty program, the company simply promised that more would be announced during a later date.

Club Nintendo will be officially shutting down on June 30 at 11:59 PM