One of the highlights of any Marvel movie is usually the cameo of comic book legend Stan Lee. But if you were one of the many people who contributed to the $500 million worldwide box office numbers for ‘X-Men: Days of Future Past, you may have been disappointed to learn that the Generalissimo was nowhere to be found. While the latest film in Fox’s mutant franchise featured cameos from director Bryan Singer, Wolverine co-creator Len Wein, and iconic X-Men writer Chris Claremont, X-Men co-creator Lee was nowhere to be seen. Recently, he shared his theory about why he didn’t appear in the film.

Though he hasn’t appeared in every Marvel movie thus far, Stan Lee has shown up in nearly all of them whether they were produced by Marvel Studios or not. However, he hasn’t appeared in an X-Men movie since ‘X-Men: The Last Stand’ and that streak continues to this day. So in an interview with CNN, Lee talked about his trademark appearances in these movies and revealed that the shooting location was the reason for being left out this time around. Then, he shares his take on the “real” reason why he wasn’t asked to cameo. You can check out what The Man had to say in the video below, followed by his theory:

“I have a funny theory about it; it also could be they didn’t want me to do a cameo because, without my cameo, the movie will make more money. You are wondering how and I am going to explain that. You see, somebody watches the movie and the movie ends and the person says ‘Wow, I didn’t see Stan’s cameo. I must have missed it.’ So what do they do? Right back to the box office, buy another ticket, and watch the movie again. So I think it’s a big moneymaking ploy on the part of the producers.”

Oops, we may have just thrown a wrench in studio’s moneymaking strategy. Well, don’t feel too bad since the movie has already become the highest grossing X-Men movie to date. Plus, there’s plenty of reason to see ‘X-Men: Days of Future Past’ again even without Stan Lee in it. But did you wish he did cameo in the film? Do you have a favorite cameo of his? Let us know in the comments.

‘X-Men: Days of Future Past’ is in theaters now.