Microsoft is a powerhouse when it comes to their marketing and product line, and they were recently recognized for their efforts by winning thirteen gold awards at the MI6 Game Marketing Conference and Awards Show.
MI6, the association dedicated to the success of marketing, promotion and advertising professionals in the interactive entertainment community, wrapped its annual MI6 Game Marketing Conference and Awards Show on April 7.
The conference featured a wide array of leading industry luminaries including EA’s Peter Moore, THQ’s Danny Bilson and Microsoft’s Kudo Tsunoda. Celebrating the industry’s best creative marketing, last night’s MI6 Awards Show ceremony was hosted by comedian Amy Schumer. Collectively, Microsoft and its agency partners, AKQA, Midnight Oil/La Graphico and Origin LLC, took a total of 13 gold awards for outstanding marketing work for Alan Wake, Halo Reach and Kinect. Ubisoft was also a big winner with seven gold awards garnered for its marketing work for Just Dance and Assassin’s Creed Brotherhood.
“MI6 is the only conference and awards show that recognizes and honors the overwhelming abundance of marketing talent in the video game industry,” said PromaxBDA President and CEO Jonathan Block-Verk. “As evidenced in last night’s awards show, the industry produces unprecedented creative campaigns that are on the cutting edge of all marketing and advertising.”
In addition to the Marketing Team of the Year win by Microsoft, The Ant Farm took home the coveted MI6 Agency of the Year award, while Spike/GT was named MI6 Media Partner of the Year.
The complete 2011 MI6 Game Marketing Awards Winners list can be found on the MI6 website at: http://www.promaxbda.org/mi6/awards/winners.aspx
The full-day conference on April 7 included numerous presentations and discussions from leading brand and marketing executives. The theme of this years’ conference, “It Starts Here” focused on the insights, ideas and solutions needed for success in the game marketing industry. For more information on the MI6 Game Marketing Conference, visit mi6conference.com and follow @mi6gaming on Twitter or “like” MI6 Game Marketing on Facebook.
MI6 is a non-profit association dedicated to maximizing the effectiveness and supporting the success of marketing, promotion and advertising professionals involved in the interactive entertainment community. The MI6 Game Marketing Conference and Awards celebrate marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. For further information, please visit mi6conference.com.
