Serious gamers know that as great as it is to play their favorite games at home on their platform of choice, it’s even more awesome to have the technology and power to play it in the palm of their hand.  Well, Sony Ericsson figured out how to make it happen, and geeky gamers everywhere are going to be thrilled to hear about a new device that’s going to finally make their favorite games more portable while keeping them just as fun as before.

Now Sony Ericsson has effectively changed the way we’ll see mobile phones forever by proudly announcing the launch of the first dedicated gaming mobile smart phone, the Xperia™ PLAY.  Choosing to make the big announcement at the Mobile World Congress, the new phone (widely referred to as the PlayStation phone) has already attracted unprecedented attention from gamers around the world. 

Aptly titled PLAY, the new gaming smart phone will be part of the most entertaining smart phone collection, the Xperia™ range. The Xperia™ PLAY will come pre-loaded with a number of true PlayStation™ games optimized for mobile enjoyment.  In addition, the new smart phone will also be sporting the most up-to-date Android platform, Gingerbread.  This means users will have easy access to the Android Market™ where they will be able to access and download the hottest games to add to their collection.

With a compact, stylish and sophisticated appearance, the Xperia™ PLAY features the identifiable and characteristic Sony Ericsson shape whilst maintaining the classic PlayStation™ controller design for the ultimate gaming experience. This state-of-the-art Android equipped mobile phone also has specialist gaming keys hidden in its retractable pad, including the widely-recognized dual analog inputs.

Ben Padley, Head of Digital and CRM for Sony Ericsson, has said: “Sony Ericsson’s aim was to make the Xperia™ PLAY the ultimate gaming experience and we are confident that existing and new users of Sony Ericsson smart phones will not be disappointed; it’s not just a PSP phone that makes calls, but a remarkable android smart phone that boasts PlayStation™ certification.”

“Gaming and mobile phone enthusiasts alike have been waiting in anticipation for the release of the Xperia™ PLAY, which is the first smart phone to combine the worlds of Android, Sony Ericsson and revolutionary mobile gaming into one beautiful, powerful and easy-to-use device. People will be able to purchase our new, uncompromised smart phone in selected markets, globally, from the end of March.”

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