Give a trophy to Netflix as the streaming network carried off a major surprise that no Super Bowl upset can top! One of the many mysteries of the ‘Cloverfield’ franchise was when would the third installment of the ‘Cloverfield’ series premiere. Reports had ‘Cloverfield 3’ (a.k.a. ‘God Particle’) to be released sometime this month but then Paramount moved the film’s release to April 20. Then last month it was announced the film would not drop in theaters and that Netflix had picked it up for their streaming platform with no release date. All the while, fans were left speculating when would we finally see a trailer. Well, wait no longer as Netflix not only released a trailer during today’s Super Bowl but also announced that the film would stream right after the game!
This is a first for any film – to have a movie immediately release with no marketing beforehand. The stunt is playing well among fans as many are already waiting for the game to end to see the movie on Netflix. Paramount and Netflix have played this marketing game well as the ‘Cloverfield’ movies have historically always been shrouded in some kind of mystery and the way the film was announced fits the tone of the franchise perfectly!
If you recall, the first film, ‘Cloverfield,’ was a found footage type of film that had a group of friends struggle to survive as a giant creature descended onto New York City. The sequel, ’10 Cloverfield Lane,’ followed a woman (Mary Elizabeth Winstead) who was held against her will in an underground shelter by an older man (John Goodman) who prevents them from going outside into the real world because something horrible happened. Now in ‘The Cloverfield Paradox,’ we will know why.
So get ready to immediately switch over to Netflix after the Super Bowl to watch ‘The Cloverfield Paradox,’ then return to ScienceFiction.com for our review!